WHICH OF THE FOLLOWING CONSUMER RESPONSES IS LEAST LIKELY TO OVERC...

17. Which of the following consumer responses is LEAST likely to overcome cognitive dissonance experienced by a consumer who is dissatisfied with their purchase? (A) Rationalizing to ourselves that a product is actually quite good (B) Seeing the product in a different light so that we emphasize the bad aspects of a product (C) Seeing the product in a different light so that we emphasize the good aspects of a product (D) Complaining and returning goods to the supplier