NEXT JULY 21ST IS MY WEDDING DAY

115. Person 1: Next July 21

^st

is my wedding day. Can you come?Person 2: Oh, what a pity! That’s when we’re away on holiday.Person 1: _____, we’ll send you some wedding cake.A. Not at all B. Never mind! C. Don’t worry! D. Don’t mention it!Choose the letter A, B, C or D on your answer sheet to indicate the correct word or phrase to fill in theblank in the following passage from 36 to 45.Market research has become more and more important in recent years. In some organizations, infact, managers will not initiate any activity without market research to back them up.The first thing to be said about market research is that it is not an (36) to management decisionmaking. No form of market research, no matter how deep, complicated and detailed, can ever be seen as asubstitute (37)_____ creative decision-making by professional managers. At its very best, all it can do is(38) _____ some doubt and clarify the nature of the problem. It may even be seen as a tool which canimprove the (39)_____ of decisions but it is not in itself a decision-making mechanism.Market research, in (40) with a number of other approaches in marketing, suffers from thefrequent (41)_____ that it is not really accurate. Market research results can never be completely accuratebecause they (42) with a dynamic, ever-changing marketplace. It is vital that this is understood byeveryone with an imagination when considering market research results and when making any (43)____ toapply them in the marketplace.Lastly, it should always be remembered that market research is not an end in itself but simply a (44)_____ by which some degrees of risk can be removed from marketplace activity. If no activity results fromthe research, then the entire exercise has been completely (45)_____.