SOME CRITICS OF THE MARKETING RESEARCH INDUSTRY BELIEVE THAT THE I...

68) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
68) Some critics of the marketing research industry believe that the industry is too "tool" oriented, and often the problem is defined in terms of being compatible with an existing tool. Thus, researchers fail to consider focusing on the more complex strategic issues facing the firm. Answer: TRUE Difficulty: Hard Objective: 3 Question type: Concept Course LO: Define the nature and role of marketing research