EVERYONE KNOWS THE BRAND NAME MAYTAG. MAYTAG IS WHAT MANY CONSUMER...

75. Everyone knows the brand name Maytag. Maytag is what many consumers think of when they think of

home appliances. This widely recognized brand name is a source of:

a. a product differentiation competitive advantage

b. a cost advantage

c. market augmentation

d. a niche competitive advantage

e. none of these things

ANS: A

Brand names differentiate products from competitive offerings and can provide competitive advantage.

PTS: 1

REF: 35

OBJ: 02-6

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application