EVERYONE KNOWS THE BRAND NAME MAYTAG. MAYTAG IS WHAT MANY CONSUMER...
75. Everyone knows the brand name Maytag. Maytag is what many consumers think of when they think of
home appliances. This widely recognized brand name is a source of:
a. a product differentiation competitive advantage
b. a cost advantage
c. market augmentation
d. a niche competitive advantage
e. none of these things
ANS: A
Brand names differentiate products from competitive offerings and can provide competitive advantage.
PTS: 1
REF: 35
OBJ: 02-6
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application