ALL OF THE FOLLOWING ARE CATEGORIES USED IN THE BOSTON CONSULTING...

31. All of the following are categories used in the Boston Consulting Group’s portfolio model EXCEPT:

a. cash cows

b. stars

c. problem children

d. meat eaters

e. dogs

ANS: D

The four categories of the Boston Consulting Group portfolio model are stars, cash cows, problem

children (or question marks), and dogs.

PTS: 1

REF: 28-29

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level IV Analysis