ALL OF THE FOLLOWING ARE CATEGORIES USED IN THE BOSTON CONSULTING...
31. All of the following are categories used in the Boston Consulting Group’s portfolio model EXCEPT:
a. cash cows
b. stars
c. problem children
d. meat eaters
e. dogs
ANS: D
The four categories of the Boston Consulting Group portfolio model are stars, cash cows, problem
children (or question marks), and dogs.
PTS: 1
REF: 28-29
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level IV Analysis