ENVIRONMENTAL SCANNING ENTAILS THE COLLECTION AND INTERPRETATION O...
15. Environmental scanning entails the collection and interpretation of information about factors in the
external environment that may affect the future of the organization or the implementation of the
marketing plan.
ANS: T
PTS: 1
REF: 33
OBJ: 02-5
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level II Comprehension