ENVIRONMENTAL SCANNING ENTAILS THE COLLECTION AND INTERPRETATION O...

15. Environmental scanning entails the collection and interpretation of information about factors in the

external environment that may affect the future of the organization or the implementation of the

marketing plan.

ANS: T

PTS: 1

REF: 33

OBJ: 02-5

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level II Comprehension