IN THE PORTFOLIO MODEL, A BUSINESS UNIT THAT HAS LOW GROWTH POTENT...
40. In the portfolio model, a business unit that has low growth potential and a small market share is called
a(n):
a. widow
b. problem child
c. cash cow
d. dog
e. bust
ANS: D
A dog has low growth potential and a small market share.
PTS: 1
REF: 29
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level I Knowledge