IN THE PORTFOLIO MODEL, A BUSINESS UNIT THAT HAS LOW GROWTH POTENT...

40. In the portfolio model, a business unit that has low growth potential and a small market share is called

a(n):

a. widow

b. problem child

c. cash cow

d. dog

e. bust

ANS: D

A dog has low growth potential and a small market share.

PTS: 1

REF: 29

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level I Knowledge