____________ IS DEFINED AS THE SUM OF ALL THE PERCEIVED BENEFITS MI...

4. - QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ
QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ

4. ____________ is defined as the sum of all the perceived benefits minus the sum of all the

perceived costs of service.

a. Net value

b. Consumer surplus

c. Gross value

d. Moderate value

e. Consumer demand