THE DIFFERENCE BETWEEN THE PRICE CONSUMER’S PAY AND THE AMOUNT THEY...

6. - QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ
QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ

6. The difference between the price consumer’s pay and the amount they would actually

have been willing to pay to obtain the benefits is known as ____________.

a. net value

b. gross value

c. consumer surplus

d. moderate value

e. consumer demand