ADVERTISINGANY PAID FORM OF NON-PERSONAL PRESENTATION AND PROMOTION...

2. AdvertisingAny paid form of non-personal presentation and promotion of ideas, goods or services by anidentified sponsor.Characteristics of advertising:- Can reach masses of geographically dispersed buyers- Build brand image + boost up sales- Consumers tend to view advertised products as standard and legitimate- Dramatise products through the artful use of visuals, print, sound and colour.- Not persuasive- One-way communication- Costly