THE NATURE OF DISTRIBUTION CHANNEL- MARKETING CHANNEL (DISTRIBUTION...

2. - MARKETING PRINCIPLE FINAL EXAM
MARKETING PRINCIPLE FINAL EXAM
2. The nature of distribution channel- Marketing channel (distribution channel): A set of interdependent organisationsinvolved in the process of making a product or service available for use orconsumption by the consumer or industrial user.- Marketing channel can affect other marketing decisions- Marketing channel can create competitive advantage (for example: Dell,Amazon, McDonald…)- Information, Promotion, Contact, Matching, Negotiation, Physical distribution,Financing, Risk taking