NEW PRODUCT PRICING● MARKET-SKIMMING PRICING

4. - MARKETING PRINCIPLE FINAL EXAM
MARKETING PRINCIPLE FINAL EXAM
4. New product pricing● Market-skimming pricing: Setting a high price for a new product to skim maximumrevenues layer by layer from the segments willing to pay the high price; the companymakes fewer but more profitable sales.● Market-penetration pricing: Setting a low price for a new product in order to attractlarge numbers of buyers and a large market share.