THE INTERNET IS SUPERIOR TO TRADITIONAL CHANNELS BECAUSE __________...

5. The Internet is superior to traditional channels because ____________.

a. costs are much lower when there is no physical location.

b. the Internet is always open for business, whereas traditional channels may have limited hours.

c. more customers will eventually access the Internet than will use traditional channels.

d. it’s better able to help researchers collect data on consumer information and search

behaviors.

e. it can distribute both products and services much faster.