THE SWOT ACRONYM REFERS TO A FIRM’S ANALYSIS OF ITS

55. The SWOT acronym refers to a firm’s analysis of its:

a. sales, width of product mix, observations, and technology

b. situations, wealth, organizational strengths, and target markets

c. strengths, weaknesses, opportunities, and threats

d. service levels, willingness to spend, organizational culture, and total revenues

e. strategies, willingness to change, objectives, and trends

ANS: C

SWOT stands for strengths, weaknesses, opportunities, and threats.

PTS: 1

REF: 33

OBJ: 02-5

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level II Comprehension