THE SWOT ACRONYM REFERS TO A FIRM’S ANALYSIS OF ITS
55. The SWOT acronym refers to a firm’s analysis of its:
a. sales, width of product mix, observations, and technology
b. situations, wealth, organizational strengths, and target markets
c. strengths, weaknesses, opportunities, and threats
d. service levels, willingness to spend, organizational culture, and total revenues
e. strategies, willingness to change, objectives, and trends
ANS: C
SWOT stands for strengths, weaknesses, opportunities, and threats.
PTS: 1
REF: 33
OBJ: 02-5
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level II Comprehension