QUALITATIVE OR QUANTITATIVE RESEARCH● QUALITATIVE RESEARCH

4. - MARKETING PRINCIPLE FINAL EXAM
MARKETING PRINCIPLE FINAL EXAM
4. Qualitative or quantitative research● Qualitative research: Exploratory research used to uncover consumers’ motivations,attitudes and behavior● Quantitative research: Research which involves data collection from a sufficientvolume of customers to allow statistical analysisTopic 5: STP (quan trọng)