THE BASIC FUNCTION OF FORMAL MARKETING RESEARCH DEPARTMENTS IS TO...

53) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
53) The basic function of formal marketing research departments is to provide information to internal decision makers. Answer: TRUE Difficulty: Moderate Objective: 2 Question type: Concept Course LO: Define the nature and role of marketing research