E) IMPRESSIONS.INTEGRATED MARKETING COMMUNICATIONS INVOLVES THE COO...

5. - 92 TEST BANK FOR INTEGRATED MARKETING COMMUNICATIONS 3RD
92 TEST BANK FOR INTEGRATED MARKETING COMMUNICATIONS 3RD

5.

E) impressions.

Integrated Marketing Communications involves the coordination of all forms of marketing communications in a(n) __________ program that maximizes the impact on the intended target market.