RESEARCH REVENUES VARY AROUND THE WORLD, BUT ________ HAS THE LARG...

21) Research revenues vary around the world, but ________ has the largest market share. A) North America B) Europe C) Middle East & Africa D) Latin America E) Asia Pacific Answer: B Difficulty: Hard AACSB: Dynamics of the Global Economy Objective: 2 Question type: Concept Course LO: Define the nature and role of marketing research