PRODUCT CLASSIFICATION● NON-DURABLE PRODUCT

2. - MARKETING PRINCIPLE FINAL EXAM 2. - MARKETING PRINCIPLE FINAL EXAM
MARKETING PRINCIPLE FINAL EXAM
2. Product classification● Non-durable product: A Consumer product that is normally consumed in one or a fewuses● Durable product: A consumer product that is usually used over an extended period oftime and that normally survives many uses● Consumer product: A product bought by final consumers for personal consumption.● Industrial product: A product bought by individuals and organisations for furtherprocessing or for use in conducting a business