COCA-COLA DRINK VENDING MACHINES ARE FOUND ALL OVER THE WORLD. THE...

60. Coca-Cola drink vending machines are found all over the world. The newest machines have an

interactive screen that runs advertisements and allows users to obtain free photos of themselves and

ringtones after they have bought a drink. Critics of these new vending machines are concerned that

entertaining technology is being used to market sugary products. In terms of a SWOT analysis, this

concern would be an example of a(n):

a. weakness

b. strength

c. advantage

d. opportunity

e. threat

ANS: E

A threat is an external condition that may lessen the success of the strategy.

PTS: 1

REF: 33

OBJ: 02-5

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application