COCA-COLA DRINK VENDING MACHINES ARE FOUND ALL OVER THE WORLD. THE...
60. Coca-Cola drink vending machines are found all over the world. The newest machines have an
interactive screen that runs advertisements and allows users to obtain free photos of themselves and
ringtones after they have bought a drink. Critics of these new vending machines are concerned that
entertaining technology is being used to market sugary products. In terms of a SWOT analysis, this
concern would be an example of a(n):
a. weakness
b. strength
c. advantage
d. opportunity
e. threat
ANS: E
A threat is an external condition that may lessen the success of the strategy.
PTS: 1
REF: 33
OBJ: 02-5
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application