4.1 Phase one
verbally agreed were presented with the
In the first phase the authors developed a
questionnaire package and for ease of
scenario case which involved a business
return, an internal mail envelope. Fifteen
investment opportunity. Next, three
questionnaires were distributed, 5 binary,
questions that related to the case were
5 open-ended and 5 directed. Within one
generated. The questions were intended
week of distribution, 13 were returned
to elicit from respondents knowledge on
(86% response rate), of which 4 were
issues that were implicit in the case; for
binary, 5 open-ended and 4 directed. The
example, ‘are there any risks associated
last returned open-ended questionnaire
with the investment?’ Each question was
was not used in analysis, therefore
worded in a manner that would allow for
allocating an equal number of responses
the three different response structures to
for each question response structure.
be created – binary, open-ended and
directed. For instance, to restrict the
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