4. Research method
required, group knowledge generation was
superior than if the members were just
A laboratory experiment, administered in
asked to share their task knowledge
two phases, was used to test the proposed
(Okhuysen & Eisenhardt, 2002). The
hypotheses. The objective of the first
potential influence of the structure of
phase was to collect shared knowledge
questions posed to a source individual and
from source individuals and collate this
consequently recipient’s attitude towards
knowledge for use in phase two. This was
the corresponding response are presented
achieved by means of asking the source
in a theoretical model posed by Bircham
individuals to respond to questions of
(2003). The model purports that as
either a binary, open-ended or directed
question structure and subsequently the
structure. The questions asked were
response structure changes, so to does
pertinent to a scenario business case that
the attitude of the recipient to the
was provided to the source individuals. In
knowledge received in the response.
the second phase, the knowledge codified
in the responses from the source
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