D.SELECTIVE D.SELECTIVE
4.
d.selective
The American Academy of Pediatrics (AAP) wants to launch a
message to inform citizens about dangerous crib structures and
recalled products. It hires a firm called American Message, which
has expertise in working with nonprofit organizations, to create a
series of television commercials around this primary theme. There
is no charge for airtime on the many syndicated networks on which
the ad will be broadcast. In this instance,