D.SELECTIVE D.SELECTIVE

4.

d.selective

The American Academy of Pediatrics (AAP) wants to launch a

message to inform citizens about dangerous crib structures and

recalled products. It hires a firm called American Message, which

has expertise in working with nonprofit organizations, to create a

series of television commercials around this primary theme. There

is no charge for airtime on the many syndicated networks on which

the ad will be broadcast. In this instance,