2003), the attitude of the recipient towards
recipient could not inquire of the source for
receiving the knowledge has received
knowledge clarification. This type of
limited attention. To assess the recipient’s
questioning is often found in organisations
attitude towards the knowledge the
where formal documented legal and
attitude measure that comprise the Theory
regulatory compliance self-assessment
of Reasoned Action (TRA) was used
and audit surveys are completed by
(Fishbein & Ajzen, 1975). The theory
employees and returned to the recipient’s
purports that attitude towards a behaviour
(originator) for review and or action.
is a precursor to an individual’s intention
towards performing the behaviour. For
The different structures of questions
instance, if an individual has a favourable
employed for this study were binary, open-
attitude towards sharing their knowledge
ended, and directed and the subsequent
within an organisation, they are highly
hypotheses are:
likely to share with others. A less
favourable attitude may result in little, or
no, knowledge being shared. Since the
School comprise the sample of
participants. Since the objective of this
TRA has been successfully used in earlier
phase was to collect knowledge pertaining
studies on knowledge sharing (Bock &
to the case, no distinction was made
Kim, 2002; Ryu et al., 2003), use of this
between the responses from lecturers or
measure was considered justified in this
study.
postgraduate students – all responses
were considered bona fide. Of the
participants approached, those who
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