DECEPTION, ESPECIALLY INVASION OF PRIVACY, IS A SERIOUS ETHICAL IS...

36) Deception, especially invasion of privacy, is a serious ethical issue in marketing research and occurs in research studies. Which of the following is an example of deception? A) Potential respondents are not told the true identity of the sponsor of the research. B) Potential respondents are viewed during a study without their permission. C) Potential respondents are told they will remain anonymous when they will not. D) all of the above E) none of the above Answer: D Difficulty: Hard AACSB: Ethical Understanding and Reasoning Abilities Objective: 4