4 AN ACTIVITY BASE IS A MEASURE OF WHAT-AS ADVERTISING, RESEARCH, AN...
5-4
An activity base is a measure of what-
as advertising, research, and management de-
ever causes the incurrence of a variable cost.
velopment. A committed fixed cost has a long
Examples of activity bases include units pro-
planning horizon—generally many years. Such
duced, units sold, letters typed, beds in a hospi-
costs relate to a company’s investment in facili-
tal, meals served in a cafe, service calls made,
ties, equipment, and basic organization. Once
etc.
such costs have been incurred, a company be-
comes “locked in” for many years.