FALSETHE MAIN DIFFERENCE BETWEEN ORGANIZATIONS AND CONSUMERS AS BUYERS, IS THAT ORGANIZATIONAL BUYERS EXHIBIT MORE RATIONAL BEHAVIOUR, WHILE CONSUMERS DO A LOT OF BUYING BASED ON EMOTION

2. - 92 TEST BANK FOR INTEGRATED MARKETING COMMUNICATIONS 3RD 2. - 92 TEST BANK FOR INTEGRATED MARKETING COMMUNICATIONS 3RD
92 TEST BANK FOR INTEGRATED MARKETING COMMUNICATIONS 3RD

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False

The main difference between organizations and consumers as buyers, is that organizational buyers exhibit more rational behaviour, while consumers do a lot of buying based on emotion.