EXERCISE 12-17 (20 MINUTES)

1. (a)

Total Cost (b)

Total Activity (a) ÷ (b)

Rate

Sales support ... $3,600,000 24,000 calls $150 per call

Order processing ... 1,720,000 8,600 orders $200 per order

Warehousing ... 940,000 117,500 square feet $8 per square foot

Packing and shipping ... 520,000 104,000 pounds shipped $5 per pound shipped

Assignment of expenses to markets:

Commercial Market Home Market School Market

Events or

Transactions Amount

Transactions Amount Events or

Transactions Amount Events or

Sales support, at

$150 per call... 8,000 $1,200,000 5,000 $ 750,000 11,000 $1,650,000

Order processing, at

$200 per order... 1,750 350,000 5,200 1,040,000 1,650 330,000

Warehousing, at $8

per square foot ... 35,000 280,000 65,000 520,000 17,500 140,000

Packing and ship-

ping, at $5 per

pound ... 24,000 120,000 16,000 80,000 64,000 320,000

Problem 12-26 (continued)