E) WHEN, HOW, WHY, AND WHO BUYS. E) WHEN, HOW, WHY, AND WHO BUYS.

5. - 92 TEST BANK FOR INTEGRATED MARKETING COMMUNICATIONS 3RD 5. - 92 TEST BANK FOR INTEGRATED MARKETING COMMUNICATIONS 3RD
92 TEST BANK FOR INTEGRATED MARKETING COMMUNICATIONS 3RD

5.

E) when, how, why, and who buys.

Blockbuster Video has a large amount of data collected for each customer - which videos are rented, when they are rented, other products purchased with rentals etc. Recently, a new children s ʹDVD was launched and Blockbuster developed a promotional package to send to customers that had rented two or more children sʹ videos or DVDs in the past year. This illustrates the use of