EXERCISE 12-17 (20 MINUTES)

5. The company has a contribution margin ratio of 30% ($24 CM per unit,

divided by the $80 selling price per unit). Therefore, a 20% increase in

sales would result in a new net operating income of:

Sales (1.20 × $4,000,000) ... $4,800,000 100 %

Less variable expenses... 3,360,000 70

Contribution margin... 1,440,000 30 %

Less fixed expenses... 840,000

Net operating income ... $ 600,000

$600,000 $4,800,000

ROI = ×

$4,800,000 $2,000,000

= 12.5% × 2.4 = 30%

(Increase) (Increase) (Increase)