26. Insurers may compete on different parameters for the favour of the policyholder, who is free in his choice by
which insurer he signs his fire insurance and flood insurance. Thus, insurers differentiate on price, for example, by
offering competitive prices and / or (collective) discounts. Furthermore they can compete on the composition of the
coverage (custom made). Besides that, fire insurers compete on quality of service delivery / handling your claim,
and the creation of a proper name by means of marketing.
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