EXERCISE 12-17 (20 MINUTES)

3. a. From the standpoint of the selling division, Alpha Division:

Total contribution margin on lost sales

Variable cost

Transfer price ≥ per unit + Number of units transferred

Problem 12-24 (continued)

From the standpoint of the buying division, Beta Division:

Transfer price Cost of buying from outside supplier

Transfer price $75 - (0.08 × $75) = $69

In this case, an agreement is possible within the range:

≤ ≤

$40 Transfer price $69

If the managers understand what they are doing and are reasonably co-

operative, they should be able to come to an agreement with a transfer

price within this range.

b. Alpha Division’s ROI should increase. Since the division has idle ca-

pacity, there should be little or no increase needed in the division’s

operating assets as a result of selling 20,000 units a year to Beta Di-

vision. Therefore, Alpha Division’s turnover should increase. The divi-

sion’s margin earned on sales should also increase, since its contribu-

tion margin will increase by $400,000 as a result of the new sales,

with no offsetting increase in fixed costs:

Selling price ... $60

Less variable costs... 40

Contribution margin... $20

Number of units ... × 20,000

Added contribution margin ... $400,000

Thus, with both the margin and the turnover increasing, the division’s

ROI would also increase.