A COMPANY USES THE COORS TO ENDORSE ITS RANGE OF SNACK FOODS. THIS...

16. A company uses The Coors to endorse its range of snack foods. This endorsement is likely to be particularly effective if the Coors are seen by Large numbers of the company's target market as: (A) A primary reference group. (B) A tertiary reference group. (C) A secondary reference group. (D) A non-reference group.