2. Managers will hire more support staff, such as security and vending per-
sonnel, for big games that predictably draw more people. These costs
are variable with respect to the number of expected attendees, but are
fixed with respect to the number of people who actually buy tickets.
Most other costs are fixed with respect to both the number of expected
and actual tickets sold—including the costs of the coaching staff, athletic
scholarships, uniforms and equipment, facilities, and so on.
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