D.PRIMARY DEMAND STIMULATION.DURING THE NCAA CHAMPIONSHIPS, A NATIO...

4. - EXAM FINISHED 50 FREE TEST BANK FOR ADVERTISING AND INTEGRATED BRAND PROMOTION 6TH EDITION
EXAM FINISHED 50 FREE TEST BANK FOR ADVERTISING AND INTEGRATED BRAND PROMOTION 6TH EDITION

4.

d.primary demand stimulation.

During the NCAA championships, a national sports equipment

manufacturer runs an edgy, fast-paced commercial featuring a well-

known hip hop artist. A group of guys watching in a fraternity house

seem to interpret the commercial in roughly the same way. When

members of an audience share a similar interpretation of an ad like

this, it is most likely the result of the