61. Assume U.S. GAAP (generally accepted accounting principles) applies unless
otherwise noted.
An analyst gathers the following data about a company and the industry in which
it operates:
Company
Industry Averages
($ millions)
as a percent of sales
Revenues 5,000 100%
Cost of goods sold 2,100 45%
Operating expenses 1,750 32%
Profit margin 475 9.5%
Which of the following conclusions is most reasonable? Compared to the
industry, the company:
A. has the same cost structure and net profit margin.
B. has a lower gross profit margin and spends more on its operating costs.
C. is better at controlling product costs, but less effective at controlling operating
costs.
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