REGARDING THE LOW (SPONTANEOUS) DEMAND FOR FLOOD COVERAGE; CONVERS...

43. Regarding the low (spontaneous) demand for flood coverage; conversations ACM conducted with market-

parties showed the demand for such insurance, the specific and also limited. These demands can be met based on

existing (new) possibilities. To ’create’ demand, it is - in the perspective of ACM – not necessary that the flood

coverage is linked to the mandatory fire insurance. The fact that perhaps there is a low awareness of the risk of

flood, and therefore (too) little demand, can also be addressed in other ways, for example by providing information

and advertising.