DISCUSS THE VALUE OF INTEGRATING INTUITION AND ANALYSIS.ANSWER

129) Discuss the value of integrating intuition and analysis.Answer: Most organizations can benefit from strategic management, which is based upon integrating intuition and analysis in decision making. Choosing an intuitive or analytic approach to decision making is not an either-or-proposition. Managers at all levels in an organization injecttheir intuition and judgment into strategic-management analyses. Analytical thinking and intuitive thinking complement each other. Operating from the "I've-already-made-up-my-mind-don't-bother-me-with-the-facts" mode is not management by intuition; it is management by ignorance. Drucker says, "I believe in intuition only if you discipline it. 'Hunch' artists, who make a diagnosis but don't check it out with facts, are the ones in medicine who kill people, and in management kill businesses." In a sense, the strategic-management process is an attempt both to duplicate what goes on in the mind of a brilliant, intuitive person who knows the business, andto couple it with analysis.Diff: 2 Page Ref: 7Objective: 1.02 Explain the need for integrating analysis and intuition in strategic management.Learning Outcome: Define strategic management and identify its basic concepts