EXERCISE 10-15 (CONTINUED) ALTERNATIVE SOLUTION

1. Both companies view training as important; both companies need to leverage technology to succeed in the marketplace; and both companies are concerned with minimizing defects. There are numerous differences between the two companies. For example, Applied Pharmaceuticals is a product-focused company and Destination Resorts International (DRI) is a service-focused company. Applied Pharmaceuticals’ training resources are focused on their engineers because they hold the key to the success of the organization. DRI’s training resources are focused on their front-line employees because they hold the key to the success of their organi-zation. Applied Pharmaceuticals’ technology investments are focused on supporting the innovation that is inherent in the product development side of the business. DRI’s technology investments are focused on sup-porting the day-to-day execution that is inherent in the customer inter-face side of the business. Applied Pharmaceuticals defines a defect from an internal manufacturing standpoint, while DRI defines a defect from an external customer interaction standpoint. Problem 10-20 (continued)