WHAT ARE ENDURING DECLARATIONS OF PURPOSE THAT DISTINGUISH ONE BUS...

84) What are enduring declarations of purpose that distinguish one business from other similar firms? A) Policies B) Mission statements C) Objectives D) Rules E) Employee conduct guidelines Answer: B Diff: 2 AACSB: Written and oral communication Objective: 1.04 Define and give examples of key terms in strategic management. Learning Outcome: Discuss the functions of vision statements, mission statements, and longterm corporate objectives