IN ORDER FOR A FIRM TO ACHIEVE SUSTAINED COMPETITIVE ADVANTAGE, A...

26) In order for a firm to achieve sustained competitive advantage, a firm must continually adapt to changes in external trends and events and effectively formulate, implement, and evaluate strategies that capitalize upon those factors. Answer: TRUE Diff: 2 Objective: 1.08 Discuss how a firm may achieve sustained competitive advantage. Learning Outcome: Discuss strategies that companies use to acquire and maintain competitive advantages