WHICH IS GENERALLY CONSIDERED TO BE THE FIRST STEP IN STRATEGIC PL...

83) Which is generally considered to be the first step in strategic planning? A) Developing a vision statement B) Establishing goals and objectives C) Making a profit D) Developing a mission statement E) Determining opportunities and threats Answer: A Diff: 1 AACSB: Written and oral communication Objective: 1.04 Define and give examples of key terms in strategic management. Learning Outcome: Discuss the functions of vision statements, mission statements, and longterm corporate objectives