AS THE TOP MANAGERS OF THEIR COMPANY, WHAT TYPES OF ISSUES MIGHT BE...

1. As the top managers of their company, what types of issues might Bert and John have to deal with? Be as specific as possible. Which management functions might be most important to them?Why?Considering Bert and John’s success with the “Life is Good” cartoon characters, get students to explore the problems and difficulties that arise from growing a company based on a slogan as opposed to a tangible product that cannot be easily copied. Get students to think about how difficult it is to stay true to a business philosophy and how companies strive to protect their competitive advantage from other firms who want to encroach upon their idea. While all four functions of management are important, planning is particularly important in a company during its growth stage.