D.COMMUNICATE A COHESIVE AND INTEGRATED IDEA OR THEME.PRODUCTS THAT...

4. - EXAM FINISHED 50 FREE TEST BANK FOR ADVERTISING AND INTEGRATED BRAND PROMOTION 6TH EDITION
EXAM FINISHED 50 FREE TEST BANK FOR ADVERTISING AND INTEGRATED BRAND PROMOTION 6TH EDITION

4.

d.communicate a cohesive and integrated idea or theme.

Products that signify a certain class membership for those who

purchase them—or hope to purchase them—are said to carry a

certain level of ____ with their name and brand.