_______ IS ONE OF THE BIGGEST BUSINESSES IN THE WORLD. (ADVERTISE)...
25. _______ is one of the biggest businesses in the world. (Advertise)
IV. Fill in each numbered blank with ONE suitable word
The search (26) _______ alternative sources of energy has led in various directions. Many communi- ties
are burning garbage (27) _______other biological waste products to produce electricity. Converting waste
products to gases or oil (28) _______ also an efficient way to dispose of waste.
Experimental work is being done to derive synthetic fuels (29) _______ coal, oil, shale and coal tars.
However that process (30) _______ proved to be expensive. Other experiments that are underway to
harness power with giant windmills are also (31) _______ tested.
Some experts expect utility companies to receive hydroelectric power (32) _______ from streams and
rivers. Fifty years (33) _______ hydroelectric power provided one third of the electricity used in the United
States, but today it supplies only four percent. The oceans are another potential sources of energy. Scientists
are studying ways to convert the energy of ocean currents, tides and waves (34) _______ electricity.
Experiments are also underway to make use (35) _______ temperature differences in ocean water to
produce energy.
V. Read the passage carefully and then choose the correct answers.
Nowadays many products are nearly identical to one another in quality and price. If products are almost
the same, what makes consumers buy one brand instead of another? Although we may not like to admit it,
commercials on television and advertisements in newspapers and manaziges probably influence us much
more than we think they do.
Advertising informs consumers about new products availalble on the market. It gives us information
about everything. However; there is one problem with this. The "information" is actually very often
misinformation. It tells us the products benefits but hide their disadvantages. Advertising not only leads us
to buy things that we do not need or cannot afford but also confuses our sense of reality.
Advertisers use many methods to get us to buy their products. One of their most successful methods is to
make us feel dissatisfied with ourselves and our imperfect lives. They get psychologists to study the way
consumers think and their reasons for choosing one brand instead of another. Psychologists have found that
certain colors on the package of an attractive product will cause people to reach out and take that package
instead of buying an identical product with different colors. Also, certain words attract our attention. For
example, the words "new", "improved", "natural", and "giant size" are very popular and seem to draw our
eyes and hands toward the package.
Many consumers believe that advertising does not affect them. They feel that they have freedom of
choice, and they like to think they make wise choices. Unfortunately, they probably do not realize the
powerful effect of advertising. Every year, advertisers spend billions of dollars inaggressive competition for
consumers money and they are very successful.