WHEN PURCHASING A PRODUCT, THE CONSUMER IS ACTUALLY BUYING ITS ANT...

39. - TEST BANK FOR BUSINESS A CHANGING WORLD 5TH CANADIAN EDITION BY FERRELL
TEST BANK FOR BUSINESS A CHANGING WORLD 5TH CANADIAN EDITION BY FERRELL
39. When purchasing a product, the consumer is actually buying its anticipated benefits and the _________ it brings.→ satisfaction.price.costs.productivity.form.Products are bought to satisfy a perceived need such as buying a Big Mac to satisfy hunger. Accessibility: Keyboard NavigationBloom's: KnowledgeDifficulty: EasyLearning Objective: 01-01 Define basic concepts such as Multiple Choice Question business; product; and profit.