ONE OF THE BEST KNOWN CANADIAN MARKETING INITIATIVES OF ALL TIME I...

46. - TEST BANK FOR BUSINESS A CHANGING WORLD 5TH CANADIAN EDITION BY FERRELL 46. - TEST BANK FOR BUSINESS A CHANGING WORLD 5TH CANADIAN EDITION BY FERRELL
TEST BANK FOR BUSINESS A CHANGING WORLD 5TH CANADIAN EDITION BY FERRELL
46. One of the best known Canadian marketing initiatives of all time is:The Air Miles Program→ Tim Hortons' "Roll up the Rim to Win"Petro-PointsHBC's reward programPresident's Choice pointsTim Hortons' executive Ron Buist, in partnership with the previous owner Ron Joyce, came up with the simple idea of using the company's name and logo as a marketing tool. Accessibility: Keyboard NavigationBloom's: KnowledgeDifficulty: MediumLearning Objective: 01-02 Identify the main participants and activities of business; and explain why studying business is Multiple Choice Question important.