NEIGHBOURS INFLUENCE BUYING DECISIONSHOWEVER OBJECTIVE WE BELIEVE OURS...
BÀI 8: NEIGHBOURS INFLUENCE BUYING DECISIONS
However objective we believe ourselves to be, most of us do not judge a product solely on
its merits, considering quality, value and style before making a decision. (1)________, we are
easily influenced by the people around us.There is nothing wrong with this. It is probably a smarter
way to make decisions than (2) ________ on only our own opinions. But it does make life hard for
companies. They have long understood that groups of friends and relatives tend to buy the same
products, but understanding the reasons has been tricky. It is because they are so similar with (3)
_______ to how much money they make and what television ads they watch that they independently
arrive at the same decision? Or do they copy one another, perhaps (4) ______ envy or perhaps
because they have shared information about the products? Research in Finland recently found
overwhelming evidence that neighbours have a big influence on buying decisions. When one of a
person’s ten nearest neighbours bought a car, the chances that that person would buy a car of the same
brand during the next week and a half (5) __________ by 86 per cent. The researchers argued that it
was not just a matter of envy. Used cars seemed to attract neighbours even more than new cars. This
suggested that people were not trying to keep up with their neighbours, they were keen to learn from
them. Since used cars are less reliable, a recommendation of one can strongly influence a buying
decision.
Question 1: A. What’s more B. Instead C. Unlike D. In place
Question 2: A. basing B. trusting C. supposing D. relying
Question 3: A. connection B. regard C. relation D. concern
Question 4: A. for B. as to C. out of D. about
Question 5: A. boosted B. rose C. enlarged D. lifted
ĐỀ 9:
The universal symbol of the Internet era communications, the @ sign used in e-mail addresses to
signify the word 'at', is (1) ____ a 500-year-old invention of Italian merchants, a Rome academic has
revealed. Giorgio Stabile, a science professor at La Sapienza University, claims to have stumbled on
the earliest known example of the symbol's use, as a(n) (2) ___ of a measure of weight or volume. He
says the sign represents an amphora, a measure of capacity based on the terracotta jars used to
transport grain and liquid in the ancient Mediterranean world.
The professor unearthed toe ancient symbol in the course of research for a visual history of the 20th
century, to be published by the Treccani Encyclopedia. The first (3) ____ instance of its use, he says,
occurred in a letter written by a Florentine merchant on May 4, 1536. He says the sign made its way
along trade routes to northern Europe, where it came to represent 'at the price of’, its contemporary
accountancy meaning.
Professor Stabile believes that Italian banks may possess even earlier documents (4) ____ the symbol
lying forgotten in their archives. The oldest example could be of great value. It could be used (5) _____
publicity purposes and to enhance the prestige of the institution that owned it, he says. The race is on
between the mercantile world and the banking world to see who has the oldest documentation of @.
Question 1: A. actually B. truly C. essentially D. accurately
Question 2: A. proof B. sign C. evidence D. indication
Question 3: A. known B. knowing C. knowable D. knowledgeable
Question 4: A. taking B. carrying C. delivering D. bearing
Question 5: A. on B. for C. with D. by
ĐỀ 10: ORIGIN OF LANGUAGE
How men first learnt to invent words is unknown; in other words, the origin of language is a (1)
_____ . All we really know is that men, unlike animals, somehow invented certain sounds to express
thoughts and feelings, actions and things so that they could communicate with each other; and that
later they agreed (2) ___ certain signs, called letters, which could be combined to represent those
sounds, and which could be written down. These sounds, (3) ____ spoken or written in letters, are
called words. Great writers are those who not only have great thoughts but also express these thoughts
in words that appeal powerfully to our minds and emotions. This charming and telling use of words is
what we call literacy type. Above all, the real poet is a master of words. He can (4) ____ his
meanings in words which sing like music, and which by their position and association can move men
to tears. We should, therefore, learn to choose our words carefully,
(5) ____ they will make our speech silly and vulgar.
Question 1: A. story B. secret C. mystery D. legend
Question 2: A. at B. upon C. with D. to
Question 3: A. if B. however C. whether D. though
Question 4: A. carry B. convey C. transfer D. transmit
Question 5: A. or B. so C. although D. because
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