NEIGHBOURS INFLUENCE BUYING DECISIONSHOWEVER OBJECTIVE WE BELIEVE OURS...

BÀI 8: NEIGHBOURS INFLUENCE BUYING DECISIONS

However objective we believe ourselves to be, most of us do not judge a product solely on

its merits, considering quality, value and style before making a decision. (1)________, we are

easily influenced by the people around us.There is nothing wrong with this. It is probably a smarter

way to make decisions than (2) ________ on only our own opinions. But it does make life hard for

companies. They have long understood that groups of friends and relatives tend to buy the same

products, but understanding the reasons has been tricky. It is because they are so similar with (3)

_______ to how much money they make and what television ads they watch that they independently

arrive at the same decision? Or do they copy one another, perhaps (4) ______ envy or perhaps

because they have shared information about the products? Research in Finland recently found

overwhelming evidence that neighbours have a big influence on buying decisions. When one of a

person’s ten nearest neighbours bought a car, the chances that that person would buy a car of the same

brand during the next week and a half (5) __________ by 86 per cent. The researchers argued that it

was not just a matter of envy. Used cars seemed to attract neighbours even more than new cars. This

suggested that people were not trying to keep up with their neighbours, they were keen to learn from

them. Since used cars are less reliable, a recommendation of one can strongly influence a buying

decision.

Question 1: A. What’s more B. Instead C. Unlike D. In place

Question 2: A. basing B. trusting C. supposing D. relying

Question 3: A. connection B. regard C. relation D. concern

Question 4: A. for B. as to C. out of D. about

Question 5: A. boosted B. rose C. enlarged D. lifted

ĐỀ 9:

The universal symbol of the Internet era communications, the @ sign used in e-mail addresses to

signify the word 'at', is (1) ____ a 500-year-old invention of Italian merchants, a Rome academic has

revealed. Giorgio Stabile, a science professor at La Sapienza University, claims to have stumbled on

the earliest known example of the symbol's use, as a(n) (2) ___ of a measure of weight or volume. He

says the sign represents an amphora, a measure of capacity based on the terracotta jars used to

transport grain and liquid in the ancient Mediterranean world.

The professor unearthed toe ancient symbol in the course of research for a visual history of the 20th

century, to be published by the Treccani Encyclopedia. The first (3) ____ instance of its use, he says,

occurred in a letter written by a Florentine merchant on May 4, 1536. He says the sign made its way

along trade routes to northern Europe, where it came to represent 'at the price of’, its contemporary

accountancy meaning.

Professor Stabile believes that Italian banks may possess even earlier documents (4) ____ the symbol

lying forgotten in their archives. The oldest example could be of great value. It could be used (5) _____

publicity purposes and to enhance the prestige of the institution that owned it, he says. The race is on

between the mercantile world and the banking world to see who has the oldest documentation of @.

Question 1: A. actually B. truly C. essentially D. accurately

Question 2: A. proof B. sign C. evidence D. indication

Question 3: A. known B. knowing C. knowable D. knowledgeable

Question 4: A. taking B. carrying C. delivering D. bearing

Question 5: A. on B. for C. with D. by

ĐỀ 10: ORIGIN OF LANGUAGE

How men first learnt to invent words is unknown; in other words, the origin of language is a (1)

_____ . All we really know is that men, unlike animals, somehow invented certain sounds to express

thoughts and feelings, actions and things so that they could communicate with each other; and that

later they agreed (2) ___ certain signs, called letters, which could be combined to represent those

sounds, and which could be written down. These sounds, (3) ____ spoken or written in letters, are

called words. Great writers are those who not only have great thoughts but also express these thoughts

in words that appeal powerfully to our minds and emotions. This charming and telling use of words is

what we call literacy type. Above all, the real poet is a master of words. He can (4) ____ his

meanings in words which sing like music, and which by their position and association can move men

to tears. We should, therefore, learn to choose our words carefully,

(5) ____ they will make our speech silly and vulgar.

Question 1: A. story B. secret C. mystery D. legend

Question 2: A. at B. upon C. with D. to

Question 3: A. if B. however C. whether D. though

Question 4: A. carry B. convey C. transfer D. transmit

Question 5: A. or B. so C. although D. because

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