USING THE FOUR FUNCTIONS AS YOUR GUIDE, WHAT CHALLENGES WOULD JEFF...

1. Using the four functions as your guide, what challenges would Jeff Bourk face in managing the Branson Airport?Students can go a variety of directions on this question. While managers are called upon to perform all the basic functions of management, planning, organizing, leading and controlling, most top managers and CEO’s focus on planning. While Jeff wears many management hats, his biggest job is setting the strategy and mission of the airport. Students should note from the case introduction that the building of the nation’s first privately built airport took a lot of time to plan and there were many arrangements, i.e. the contract with the city that laid the foundation for future success.