– 65. READ THE FOLLOWING PASSAGE AND MARK THE LETTER A, B...

Questions 56 – 65. Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the best answer to each of the following questions. Television, like language, can be a cultural challenge for better or worse, and this is what it is in many of its activities, whether voluntarily or, on occasion, involuntarily. Although it may sometimes be soothing, television is often provocative in the sense that it gives information and arouses interest. That being said, the new means of broadcasting and communicating throughout the world increases the complexity of television even further. An important question is what television is there to do and to say. In actual fact, however, the issue does not seem to have been put in this quay by all governments and their officials, nor by private television companies. Since the primary aim is to get an audience (and who would want to make television programs nobody looked at?), programs are becoming more and more standardized. The cultural challenge represented by television must not turn into a challenge to culture. At all events, television carries messages which influence, and will increasingly influence, trends in societies one way or another. Either television will contribute to enriching our culture or to enabling some of these cultures to dominate others. Undoubtedly there are outstanding events, such as broadcasts of major occasions, buts the out – of – the – ordinary nature of a cultural message soon becomes part of life, part of the every air breathed by those to whom the messages are sent. Living in a world of painting, literature and music is a very different thing from the stardom of a composer, writer of performer. While the heads of television channels sometimes display boldness, they do not seem to find it necessary to do so when it comes to music (with the occasional exception), because they themselves are not convinced of the emotional impact of music on television. And yet, in spite of all obstacles, music is a challenge through its daily presence. This represents a victory for whom? Pure music – that is to say, music soberly presented through the playing of the performers – goes down very well on the small screen. Its presence on television makes it part of everyday life. Let us be optimistic and hope that those in charge of television of whatever kind are aware of the importance of their function over and above audience surveys and ratings and that they will call primarily on the talents of cultural people and give them priority over the salesman. Câu 56: What is the effect of television according to the author? A. It causes intellectual laziness B. It is harmful to society C. It makes the viewers think D. It confuses the viewers. Câu 57: Television’s function is to make people … B. more culturally oriented A. confused of what is happening. C. more interested in what is happening D. more educated in society Câu 58: In the author’s opinion, what is wrong with the attitude of some governments to television? A. They do not think it is important D. They have too much control over C. They do not pay enough attention to its function. it B. They do not use it effectively Câu 59: The influence that television may have is possibly… A. ignored by almost everybody D. an enrichment and also a challenge C. greatly considered by governments. to cultures. B. a substiantial benefit for private companies. Câu 60: The author thinks that television programs are in danger of … trying to please too many people losing their effect our culture. preventing the development of society. declining in popularity. Câu 61: What are the heads of television not convinced of its impact? A.music B. Literature C. Fine arts D Painting Câu 62: According to the author, the heads of the television channels…. A. have an adventurous approach to presenting music D. do not want music to be part of C. broadcast only important musical events. everyday life B. do not think music is effective on television Câu 63: Music has become … A. very important to television program producers B. part of the cultural message C. very important to policy makers D. part of daily life Câu 64: What does the author hope will be the future of television? A. More popular programs will be broadcast. B. Television controllers will change their attitudes. C. Audience will go on increasing D. The right kind of program – makers will be appointed, Câu 65: the best title for this passage is? A. Television and its programs D. The standardization of C. The influence of television on governments and companies. television programs. B. The impact of television on culture